This 'freemium' strategy relies on raising global awareness of the brand, which is where Manchester United's 1.1 billion-strong international fan base comes in. TeamViewer is free to individuals, but once it sees that people are making commercial use of its software it starts to charge them. company called Upskill, whose smart glasses help 'show' front-line maintenance workers how to do tricky tasks. The augmented reality dimension of the United deal picks up on TeamViewer's recent takeover of a U.S. TeamViewer says its "anyone, anything, anytime, anywhere" software can be run in a range of settings - remotely controlling snow cannons at ski resorts or running experiments on the International Space Station. TeamViewer, based in the southwestern town of Goeppingen, is the only German major shirt sponsor in the English Premier League, where managers Juergen Klopp at Liverpool and Thomas Tuchel at Chelsea are the Germany's best-known soccer expats. The club last year extended its record $559 million deal with General Motors (GM.N) that was due to expire in June 2021 by six months after COVID-19 lockdowns ate into its finances.
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